jeff deans resume

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Jeffrey S. Dean

46 Gridley St., West Islip, NY 11795                                               
Phone: (631) 238-8456
E-Mail:    
jdean@jeffdean.info
Website: http://www.jeffdean.info

 

OBJECTIVE

To obtain a marketing management position where I can utilize my experience in market positioning, branding, public relations, creation of regional sales programs, and development of sales channels

EXPERTISE
Website Design & Programming                                     
Strategic Planning & Account Management
Market Research, Competitive Intelligence                      
Strong Analytical/Problem Solving and Planning Skills
Media Buying, On & Offline Advertising                                     
Branding
Email Marketing                                                            
Search Engine Marketing (SEO)
Database Marketing                                                                  
Website Analytics
Rich Media & Application Development, Graphic Design            
Lead Generation
Relationship Management (CRM)                                               
Creative Direction / Ad Development

EXPERIENCE

President / Marketing Consultant
Global Marketing Group / 1WorldMarket.com – West Islip, NY > 11/2001 – Present
• Create and oversee execution of the company’s marketing strategy(s).
• Creating technical content and case studies for publication on our blog and other channels.
• Lead our internal and client SEO campaigns.
• Optimize our website(s) copy and positioning to target the right audience(s).
• Develop and execute an email marketing strategy including a calendar of campaigns
• Create email copy and creative for company and client campaigns
• Continuously improve email performance metrics via testing, best practice sharing, and impactful creative content
• Partner with sales to message test key offers, themes, campaign refinements and strategies based on results
• Analyze and interpret business trends, marketing performance, customer development and product sales.
• Optimize our on-growing database to enable micro-targeted strategies
• Test and execute various outbound Marketing campaigns to complement email activities and grow the yield of qualified leads from our growing database

Product Marketing Manager
Harte-Hanks - San Diego, CA 04/2007 - 12/2008
Tasked with developing and managing all aspects of go-to-market strategies for selected Harte-Hanks database products that include:
• Defining market requirements to devise new products and revise existing products partnering with our client and prospect base, sales organization, and product management team
• Responsible and accountable for the coordinated management of multiple related projects directed toward strategic business and other organizational objectives
• Devising marketing campaigns around product/service offerings that promote Harte-Hanks products and demonstrate unique ability within the direct marketing space
• Tracked project deliveries using project management tools.
• Management of the company website and intranet site: http://citdb.com/
• Managed the operational, financial and technological aspects of projects based on time-lines and work plans.
• Creative director for all client email campaigns and company email marketing promotions • Initiated a year-long project to create an in-house e-commerce processing platform to handle orders from different sources and to facilitate the creation of new offers that would all use a shared core to reduce development and testing time
 

Marketing Program Manager
Informative Research - Garden Grove, CA > 09/2005 – 10/2006
• Developed, presented and executed marketing plans for products and services that detail market segmentation, customer drivers, pricing, forecasts and support strategies
• Reported on project progress and communicated relevant information to superiors.
• Created trade show plans; including logistics, theme, collateral, staffing requirements, pre-show communication, post show follow-up, analysis, budget and provided management on-site
• Managed collateral needs of organization ensuring that effective layout and consistency of message existed between different pieces
• Analyzed the needs of the customer base and identify new product opportunities based on market demand and company direction. Provided regular quarterly updates to sales department outlining activities and opportunities
• Administered projects and comprehensive campaigns that targeted key initiatives or market segments which may have included general communications, advertising, direct mail, and custom elements
• Ensured that goals for assigned initiatives were regularly met and that regular follow-up reports were generated
• Managed Point of Touch Campaigns to ensure that customers and prospects received regular communications from Informative Research
• Developed and managed the corporate website: http://www.informativeresearch.com 

Trade Marketing Analyst / Internet Marketing Manager
Borden Foods - Orange, CA > 2/1999 – 10/2001
Analyzed marketing goals to ensure share of market and profitability of products
Developed and recommended pricing strategy for the organization 
Analyzed profit/loss ratio and share of market performance in relation-specific trends within the industry and the economy
Tracked and evaluated account distribution and ROI performance on a pre and post Borden Category Management presentation 
Developed effective account Category Management presentations through the utilization of any/all tools and information sources
Ran and analyze a monthly category/SKU quick review report, identifying top line issues and opportunities along with identifying further analysis needed to resolve issues or to capitalize on opportunities
Internet marketing manager for the western region calling on e-grocers, attended all Internet conferences, website development counseling, editor of weekly industry newsletter and quarterly region newsletter
 

Territory Sales Manager / Customer Category Manager
Kraft Foods - Irvine, CA  > 3/1997- 2/1999
Influenced consumption of company products by leveraging mass, product quality, customer service and pricing
Category Management duties included: Buyer calls, designing schematics, maintaining deductions, assisting in negotiations for advertising activities, follow through with accounts to assure ads were placed
Maintained an authorization list and advising on holes to fill and strategic plans to authorize new items
Managed a sales territory focusing on Albertson’s/Max Foods and Ralph’s/Food 4 Less accounts
Maintained Kraft’s share of shelf, negotiating for display space, new product authorizations, and promotion activities 
 

Territory Sales Manager / Marketing Manager
Benjamin Moore & Co. - Los Angeles/Orange County > 3/1995 – 1/1997
Created West Coast presence for BM in the commercial marketplace
Increased sales by more than 32% from prior years earnings equating to a growth of $446,783
Maintained over 610 commercial and industrial accounts as well as distribution outlets
Assembled account teams of internal and external specialists on a project-by-project basis
Created promotional programs for distributor sales
Trained and motivated distributor sales force
Designed print media campaigns and set media mix for direct mailings, newsprint and magazines
Published newsletters and created steady stream of materials and collateral for sales staff and distributors

EDUCATION
B.S Business Management May 1995
Concentration in Human Resource Management - Minor in Computer Science
State University of New York at Stony Brook
Stony Brook, New York

COMPUTER SKILLS
Business Software: Word, Excel, PowerPoint, Access, Outlook, File maker Pro, People Soft, ACT, QuickBooks
Graphic Design: Photo Shop, Fireworks, Illustrator, PageMaker, Corel Draw, Freehand, Quark
Operating Systems: Windows, DOS, Linux, Unix, MaxOS
Web Design: Flash, Expressions, Director, Web Expressions, Dreamweaver, Premiere, Front Page, HTML, JAVA, CGI, SQL, ASP, PERL, PHP

AFFILIATIONS – ASSOCIATIONS
American Marketing Association
NYAMA | New York American Marketing Association
Business Marketing Association - a division of ANA | BMA
Mobile Marketing Association | MMA
Web Marketing Association Internet Marketing Association:
Digital Marketing DMA - Direct Marketing Association - Data Driven Marketing

 
ADDITIONAL/font>

Willing to travel domestically and internationally
Portfolio available at www.jeffdean.info
References provided upon request

 

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