As an Affiliate Marketing Manager/Director I can develop, oversee and execute affiliate marketing programs. I understand the need to create a value proposition between Clients, Advertisers and Publishers. I have a strong knowledge of all pertinent online advertising models   

Abilities:

- Identify and qualify Publisher and Advertiser Vertical targets based on business models
- Create new affiliations domestically and internationally
- Manage and retain Publisher relationships
- Compose and send newsletters to internal and external partner teams
- Develop performance & strategy for Publishers including:
- Segment joined Publishers to identify top performers across Advertiser Programs and Verticals
- Create Optimization Strategies
- Monitor the Advertiser brand to ensure protection and compliance by Publishers
- Promote and protect interests of assigned Publishers' programs
- Provide weekly performance and monthly summary reports of all program management activity

Knowledge, Skills:
- In-depth understanding of online marketing techniques and terms
- Understanding of publisher models, including SEM, SEO, media buys, email and loyalty
- Understanding of different online marketing models, including CPA, CPM and CPC
- Knowledge of SEM/PPC, SEO, Affiliate, Co-Reg, Email, etc.

- Ability to structure CPM, CPC and CPA deals or a hybrid if preferred