affiliate marketing manager

Affiliate Marketing/Development Experience/Abilities


As an
Affiliate Marketing Manager/Director I can develop, oversee and execute affiliate marketing programs. I understand the need to create a value proposition between Clients, Advertisers and Publishers. I have a strong knowledge of all pertinent online advertising models   

Abilities:

- Identify and qualify Publisher and Advertiser Vertical targets based on business models
- Create new affiliations domestically and internationally
- Manage and retain Publisher relationships
- Compose and send newsletters to internal and external partner teams
- Develop performance & strategy for Publishers including:
- Segment joined Publishers to identify top performers across Advertiser Programs and Verticals
- Create Optimization Strategies
- Monitor the Advertiser brand to ensure protection and compliance by Publishers
- Promote and protect interests of assigned Publishers' programs
- Provide weekly performance and monthly summary reports of all program management activity

 

Knowledge, Skills:
- In-depth understanding of online marketing techniques and terms
- Understanding of publisher models, including SEM, SEO, media buys, email and loyalty
- Understanding of different online marketing models, including CPA, CPM and CPC
- Knowledge of SEM/PPC, SEO, Affiliate, Co-Reg, Email, etc.

- Ability to structure CPM, CPC and CPA deals or a hybrid if preferred

Experience:

- Identifying, pursuing and winning new business opportunities with companies seeking online advertising solutions for product sales and lead generation

- Quarterbacking the business relationship between the company and clients to help exceed their business goals through strategic campaign implementation and recommendation of additional online marketing channels

- Managing several client accounts simultaneously while continuing to grow a pipeline of new business opportunities

- Ability to effectively manage sales cycle from qualification, needs assessment, through close

 

Jeffrey S. Dean

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